Effective Date: [1/12/2025]

Welcome to TQF / The Quit Formula (“TQF,” “we,” “our,” or “us”). We respect your privacy and are committed to protecting your personal data.

This Privacy Policy explains what information we collect, how we use it, how we store it, and your choices when you use our website, forms, quizzes, services, and products.

By using our website or submitting your information, you agree to this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

A. Personal Information

  • Name

  • Phone number

  • Email address

  • Age

  • City, state, or country

  • Payment and transaction details

  • Any other details you choose to submit

B. Smoking and Health-Related Information

To create better and more personalized quit-smoking plans, we may collect information such as:

  • Number of cigarettes smoked per day

  • Time to first cigarette after waking

  • Smoking pattern and smoking triggers

  • Quit attempts and smoking history

  • Cravings, mood, sleep, and behavior patterns

  • Use of nicotine replacement products

  • Allergies, sensitivities, or other information you share relevant to your plan

C. Technical Information

When you use our website, we may automatically collect:

  • IP address

  • Browser type

  • Device type

  • Pages visited

  • Time spent on pages

  • Referral source

  • Cookies and similar tracking data

2. How We Use Your Information

We use your information to:

  • provide our services, reports, and personalized quit-smoking plans

  • understand your smoking pattern, nicotine dependence, and behavior

  • offer better service and better customized/personalized plans

  • improve the quality, accuracy, and effectiveness of our recommendations

  • process payments and manage orders

  • contact you by email, phone, SMS, or WhatsApp regarding your order, support, updates, or delivery of your report

  • improve our website, forms, products, and customer experience

  • prevent fraud, misuse, or unauthorized activity

  • comply with legal and regulatory requirements

Your information may also be used in an aggregated or anonymized way to improve our methods, services, and customer experience.

3. Consent

Where required, we process your personal data based on your consent. India’s Digital Personal Data Protection Act, 2023 requires clear notice and consent for lawful processing, and also gives users the right to withdraw consent.

By submitting your details through our website, test, or forms, you consent to the collection and use of your information as described in this Privacy Policy.

You may withdraw your consent by contacting us at [email]. Please note that if you withdraw consent, we may not be able to provide some or all of our services to you. The DPDP framework also provides that withdrawal should be as easy as giving consent.

4. Personalization

A key part of TQF is personalization. The information you provide helps us understand:

  • how dependent you may be on nicotine

  • your smoking behavior and triggers

  • what type of support, guidance, and plan may suit you best

This means the data you submit is used to create a plan that is more relevant, more accurate, and more useful to you.

5. Payments

If you make a purchase through our website, your payment may be processed by third-party payment providers. We do not store your full card or banking details on our own systems unless explicitly stated.

We may retain transaction details such as:

  • order amount

  • order date

  • payment status

  • payment reference details

6. Sharing of Information

We do not sell your personal data.

We may share your information only when needed with:

  • service providers who help us run our website, forms, communications, payments, analytics, or customer support

  • professionals or authorized team members involved in preparing your personalized plan

  • legal, regulatory, or government authorities if required by law

  • business service providers helping us improve operations, security, or fraud prevention

All such sharing is limited to what is reasonably necessary for providing our services.

7. Data Storage and Security

We take reasonable steps to protect your information from unauthorized access, misuse, loss, or disclosure.

However, no website, storage system, or online transmission can be guaranteed to be 100% secure. By using our services, you understand and accept this risk.

8. Data Retention

We keep your data for as long as reasonably necessary to:

  • provide the service to you

  • maintain records of your order and report

  • improve our services

  • comply with legal, tax, fraud-prevention, and regulatory obligations

Shopify also notes that platform data may be retained as needed to provide services and comply with legal obligations.

9. Cookies and Tracking

We may use cookies, pixels, and similar technologies to:

  • remember user preferences

  • measure website performance

  • improve user experience

  • understand marketing effectiveness

  • analyze website traffic and behavior

You can control cookies through your browser settings, but disabling some cookies may affect website functionality.

10. Third-Party Services

Our website may use third-party services such as:

  • Shopify

  • payment gateways

  • analytics tools

  • form builders

  • communication tools like email, SMS, or WhatsApp

If you interact with these services, your information may also be processed under their policies. Shopify provides tools for merchants to publish store policies and privacy notices on stores built on its platform.

11. Your Rights

Subject to applicable law, you may have rights to:

  • request access to your personal data

  • request correction of inaccurate or incomplete data

  • request deletion of your data

  • withdraw consent

  • ask questions about how your data is used

To make any such request, please contact us at [email].

12. Children

Our services are not intended for children unless expressly stated. If we learn that personal information has been collected from a person not legally eligible to use our services, we may delete that information.

13. Medical Disclaimer

TQF provides educational, informational, and personalized guidance services. Unless explicitly stated otherwise, our website, reports, and plans are not a substitute for emergency care, diagnosis, or treatment by a licensed medical professional.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will post the updated version on this page with a revised effective date.